Archive for June, 2011
Large Appetite for Entertainment + Measured Advertising
The number of users online in India in March-2011 is mere 42 Million, according to comScre. India’s Usage Relatively Low Compared to Similarly Sized Countries.
Internet audience in India skews dramatically young: 75% of the web audience is under the age of 35, compared to 52% of the global average and 57% of the regional average. Males spend more time online than females in most age groups; the 35-44 year old age group is the exception: women spend 1.7 hours more online than males. A whopping 78 percent of web users in India used
online e-mail in March 2011. Only 14% of web users use personal dating / matrimony sites 
Entertainment on the Web
Social Networking sites reach 84% of the web audience in India, and takes up 21% of all time spent online. Facebook is the most Read the rest of this entry »
Wireless Revenue Market Share – Airtel Lost 1%
According to TRAI’s report on the Telecom industry, gross revenue grew 4.1% in 4QFY11 vs. 4.9% in 3QFY11 which is a seasonally strong quarter. BSNL gained the highest (+49bps revenue share), followed by Idea (+29bps), and Tata Tele (+18bps) while
Bharti (-111bps) and RCOM (-59bps) lost share during the quarter. There could be some one-off reasons for the decline in Bharti’s revenue share.
Bharti continues to lead the market with revenue share of 30.1% even though the company saw revenue share decline in all service areas (280 bps in metro, 80bps in service area A and 70bps in service area B and C each). Read the rest of this entry »
Top News + Travel + Sports Sites
comScore just a while ago released data on the Top News, Travel and Sports sites in India based on the number of visitors. Here is the Results.
Travel: The Top sites in Travel are topped by rail websites and online travel agents. 19.4 percent of web users visited the Indian Railways site in March, and average usage on that site, as well as on IndiaRailInfo.com, is about half an hour.
- Indian Railways [irctc.co.in]
- Yatra Online
- MakeMyTrip
- ClearTrip
- Expedia
- Other sites like Travelocity and MustSeeIndia have also gained significant popularity
News:58 percent of Indian web users visited a News/Info site, a category that is similarly popular among web Read the rest of this entry »
