Archive for August, 2011
Airtel + Vodafone + Idea Control 66% of Wireless Revenues
Bharti Airtel, Vodafone India and Idea Cellular control over 66% of the Wireless Revenue Market Share [RMS] in India despite their being 8 to 10 operators in every circle. In some circles, the RMS is so skewed in favor of one of theme that they almost touch 50% [For example, Airtel in Karnataka has 46.8% RMS]. [All Data for Qrtr of June-2011]
Analyzing the Data that we have obtained from TRAI, Q2-11 gross revenues data indicates that Bharti has reversed its revenue market share decline trend in 2Q (increased revenue market share by 45 bps qoq to 30.8%) and gained the maximum incremental revenue market share in 2Q. Idea Cellular & Vodafone India continued to increase their Read the rest of this entry »
Current State of 3G – Roadmap + Factors Influencing the Choice of 3G in India
Though the Telecom sector sails through turbulent times, the Industry captains have continued to pour money into their companies lighting new networks and connecting 1.1 Bn Indians. As 3G Services have been rolled out in major Indian Towns & Cities, here is a quick research from the street on 3G services in India.
How Many users are likely to subscriber to 3G ?
The number is quite low since the services are albeit too costly compared to 2G. 14% are going to go the 3G way and another 23% are somewhat likely. 30% are unlikely and the remaining 33% are not sure what they want to do. More than 50% of the 3G users will be between the age group of 16-25 followed by another 30% in the age group of Read the rest of this entry »
How Indians Choose Mobile Operator / Handset – An Insight
To satiate the minds of our Readers, we are sharing the Market Research on How Indian Consumers Opt for Mobile operators and How they Choose Mobile handsets.
To begin with, What factors matter to customers when choosing a service provider?
88% of all respondents rated Network Coverage and 68% of all respondents rated Network Quality as very important factors. Brand importance scored 54% and 51% of intenders gave high importance to Trustworthy brand. strong>Value Added Services (VAS) data download speeds, handset subsidies not important yet – only 35% of users and 26% of intenders rate VAS as very important.
Who are the preferred service providers among users and potential buyers ?
Among users, as a very good brand overall, Bharti Airtel had the highest rating (65%) followed by Vodafone (48%). On Network Coverage and Network Quality, ratings were highest for Airtel followed by Vodafone. Among potential Buyers, Bharti Airtel again had the highest rating (69%) followed by Idea (43%) as a Read the rest of this entry »
Tariff Hike – Focus on Revenue – What is the Strategy ?
Bharti Airtel hiked its Tariffs upwards in key circles thus ending the Telecom Tariff War that started 18 months ago. Indian telecom operators are going beyond mere subscriber acquisition and are now focusing on profitable subscribers, with revenue margin per subscriber being a key KPI. Our Analysts spoke to Incumbent GSM operators and they said their focused to improve customer service as they target high ARPU and corporate clients.
What is the Strategy of Wireless Operators behind this Bold Move ?
Operators are testing the waters by introducing tariff hikes in certain circles in a bid to detect subscriber share shifts and changes in usage patterns. ARPUs shouldn’t be affected much as the market is largely dominated by
prepaid users who recharge based on monthly budgets. Also, Read the rest of this entry »
