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| Monday, June 25, 2007 |
| Interactive Avenues - Lack of Online Metrics |
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Mr. Ratish Nair, CEO of Interactive Avenues a year old online Advertising startup, expressed his displeasure over lack of metrics to promote online advertising. He is concerned about varying figures of Internet numbers in India 12 Million to 52 Million and asks who is right ? According to TRAI, at the end of 2006, India had 8.6 Million Internet Subscribers[PDF]. Users will far outnumber subscribers as we still see lot of cybercafes in business along with few hundred thousand Indians accessing the web at work place.
Mr. Nair asks - How many finance/business sites can a media planner name ? You need not worry how many sites of blogs exist on Indian Finance. Just get used to Google's AdWords platform and they will target your Ads to the right audience. Gone are the days of having just handful of web properties for information. Online Advertising is all about Technology and no more the lobby of Advertisers and Marketing folks. Thanks to Salar Kamangar, a Biological Science major @ Stanford who defined and launched the Most Innovative Online Advertising Platform - AdWords. Google has also introduced Placement Reports for Advertisers to have greater control on their spend with tons of reports and metrics for future campaigns.
Mr. Nair does raise some valid questions about the reach and lack of metrics companies such as comScore. A closer study on Indian Internet Advertising exists from Pinstorm. |
Published on Monday, June 25, 2007 at 8:02 AM  |
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| Friday, June 22, 2007 |
| Is it time to shut down Naukri.Com ? |
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 The Photo on your left is of a lesser known personality, Mahendra Swarup, who is truly pragmatic in his approach, especially on Broadband and Internet in India.
He was the former head of Times Internet and laid the foundation stone for Web 2.0 in Times with his O2 initiative.
In an exclusive interview he said,
When you have 100,000 people connected through a network, there's no reason why they should not enter into an economic relationship. For example, I don't see any need for jobs portals in the future. His interview is a must read for Web 2.0 and Internet Entrepreneurs. |
| Published on Friday, June 22, 2007 at 8:11 AM |
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| Wednesday, June 20, 2007 |
| Disruption of Service - Our Apologies |
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| Due to problems and frequent downtime with previous web host, we migrated the site and blog to a different host. Our apologies for downtime and disruption of service as sub-domains Telecom and Mobile were not resolving effectively. |
| Published on Wednesday, June 20, 2007 at 10:31 PM |
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| Wednesday, June 13, 2007 |
| BSNL Data Card for Wireless Internet |
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 State owned BSNL which is trying hard to retain existing customer base in Mobile and Landline verticals just a while ago announced that it will focus on Data services as well.
Tata's controlled VSNL last week announced that Data Service will be a core competency and it expects significant part of its revenue to come from Data services for which VSNL is willing to expand into tier-II cities of India.
BSNL has gone an extra mile by announcing that it wants to bundle EDGE/GPRS PC Data Card with its cellular mobile connections and has sought offers from companies[PC and Laptop Retailers] willing to offer this. BSNL is a late entrant into the segment as Reliance Communications and Bharti Airtel already have tie-ups with PC retailers. GSM service providers are at an advantage because they can offer International roaming which may not be necessary because of the presence of local Wi-Fi Hotspots in many countries.
BSNL will also provide Wireless internet over its CDMA network using NIC or EVDO Card. I honestly don't understand what kind of service consumers get from a government owned agency which is very laid back. |
| Published on Wednesday, June 13, 2007 at 4:26 AM |
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| Monday, June 11, 2007 |
| CricInfo Sold to Wisden ESPN |
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Just a while ago, CricInfo announced on its website that it is being acquired by Disney's ESPN, the world leader in sports news and coverage. ESPN has decided to retain the CricInfo brand as of now.
Rusell Wolff, MD, ESPN International said,
Cricinfo is a tremendous property with a great fan base and it will be a strong addition to ESPN.
CricInfo was started in 1993 and was the first portal launched for the most popular game in the second most populous country - India. You will see lot of Mergers and Acquistions in the Indian Internet space over the next few quarters. Who's Next ? Any Guess ? |
| Published on Monday, June 11, 2007 at 12:19 AM |
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| Thursday, June 07, 2007 |
| Mobile Internet Users Double. Fourth in World |
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 Indians going online using their Mobile Phone has more than doubled in the past one year according to a release by PTI. Be it using your Airtel Data Card or Reliance Discover Internet card. One in every 11 people logging on the www across the world is an Indian.
Indians account for 9% of the total number of mobile Internet users in the world. Compare this with broadband, where India lags severely behind, maybe less than 1% :( According to a study by UK based form Bango, it expects mobile phone usage in India to exceed European levels in the next few years.
With pathetic broadband penetration in India, Bango expects that wherever flat-rate mobile data charges are pervasive in a country, then there's much more web browsing. However, with the launch of Reliance Broadband over Wimax in Bangalore, the scenario might be totally different few years from now, say "India will be the fourth in number of broadband users over Wimax". |
| Published on Thursday, June 07, 2007 at 7:19 AM |
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| Wednesday, June 06, 2007 |
| Google or Yahoo to Host Government Search |
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The ambitions of IT Ministry are dying with the stepping down of Dayanidhi Maran. They had earlier planned to develop a Vernacular Search Engine but with recent developments looks like they just want Yahoo! or Google to help them.
National Informatics Center, the backbone of Indian Government's IT and also the .In domain name system is in talks with Yahoo! and Google seeking help to search more than 5,000 government sites and intranet servers. Currently NIC is being powered by Netscape Search.
In another development, TRAI has put an additional burden on NIC to Develop and Maintain the National Do Not Call Registry of India. |
| Published on Wednesday, June 06, 2007 at 10:30 AM |
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| Monday, June 04, 2007 |
| Wi-Fi in Bangalore's Diamond District |
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 Bangalore's Diamond District located on Airport Road is a unique place with wireless internet access to 973 apartments. Wi-Fi enabled Hotels and Apartments are the latest buzzwords in Bangalore for Real Estate developers.
Networking Giant, CISCO implemented this project in Diamond District spread on a campus of 14.5 acres. 19 Aironet 1500 serial lwapp and 4 Cisco Aironet 1300 series devices provide high-speed wireless bridge. The residents enjoy free wireless Internet whose back end is powered by Airtel Broadband.
Residents of Diamond District can access the net from swimming pool or clubhouse. On an average 30 people use the network simultaneously with peak hours being from morning 6:00AM through 8:00AM and evening 8:00PM through Midnight. Half of the residents are unaware of the wi-fi internet access and continue to access the web over Ethernet cables :-) It will be a year from now for WiMax in Bangalore to be a reality to all its residents with seamless plug and play operation.
Inputs from Business Line, 04/06/07 |
| Published on Monday, June 04, 2007 at 11:46 PM |
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