|
| Sunday, December 30, 2007 |
| Online Advertising Market at $150 Mn |
|
 The Indian Online Advertising market has touched Rs 600 crore / $150 Million according to Mahesh Murthy of Pinstorm. This represents a 200% growth over last year. Further, Pinstorm expects the online Advertising market to double to Rs 1200 crore in 2008.
Pinstorm, an Ad Agency as good as Google and backed by Sr. Researcher - Dr. Vinay, estimate that the size of Google's online advertising market at Rs 200 crore with a 300% growth. This means that Google is a leader in India's Online Advertising market. Most of its revenue is expected from Search engine Marketing.
You probably know that, Pinstorm had conducted a first of its kind innovative study in the world on estimating the size of Online advertising market in India. |
Published on Sunday, December 30, 2007 at 11:54 PM  |
|
|
|
| Wednesday, December 19, 2007 |
| Tata Indicom WiMax Up and Running in Bangalore |
|
 Wi-Fi hasn't lived to the hype that it generated in India with literally no operational citywide networks. However, WiMax is seeing increased adoption. After Reliance, Tata Communications [VSNL] has launched Indicom broadband powered by WiMax technology in Bangalore.
We all know that VSNL is the pioneer of Internet in India yet it faced serious setbacks lately, due to poor over head cable connections, etc. [Getting to the bottom of the problem, we found out VSNL Cable Internet was in association with local Cable guys. Due to competition amongst Cable guys, muscle power and unethical practices including cable cuts were common] With Tata brand name under pressure, they decided to go broadband with WiMax technology. Unlike Reliance which launched in a hurry, Tata Communications seem to have tested for atleast 60 days here in Bangalore.
Tata Communications Wimax broadband should be available in any corner of Bangalore because they have kicked off with 140 WiMax Towers, a terrific number. Did you know that the service provider installs a WiMax antenna costing approximately Rs 10,000 for FREE and takes it back if you discontinue the service. So this implies no more breaking head with city corporations for right of way to lay cables as BSNl has setup its DSL backed broadband network.
The rates are competitive and are comparable to Airtel Broadband. The only thing we now need to see is the performance :-) |
| Published on Wednesday, December 19, 2007 at 11:04 PM |
|
|
|
| Thursday, December 13, 2007 |
| 2007 - Year of Jokes from BSNL + Economic Times |
|
 After Satyam Infoway its BSNL Broadband in the high spirits of announcements without any substance. Officials at BSNL Kolkata claim that they will deploy 500 Mbps [yes don't pinch yourself, its 500 Mbps] optical fiber broadband networks in Kolkata. Probably this will be the fastest broadband network in any city in the world.
The ET writer says,
The 100 mbps project will allow users to make his/her entire house a local area network on which all gadgets like TV, refrigerator, washing machine, micro-wave, gizzard, water filter or the lock at the main door and the gate will be connected. All these can be controlled remotely through a wireless gadget like the cell phone or any other handheld devices. What I don't understand is why does one need 100Mbps to drive home appliances ? According to Embedded Systems Control, few bits are enough to make them functional :-) After connecting all those home appliances on a 100 Mbps network, the Economic Times reporter will use his cell phone [probably on GSM network] to control them :-)
Oops! wait a minute, the reporter has just done his job, reporting It is actually the CGM BSNL Kolkata, S K Chakravarti who said,
These kind of applications require at least 100mbps speeds, termed FTTP (fibre to the premises). Once this speed is achieved a few additional instruments at the users end will enable wireless gadgets to control almost all electronic and electrical devises from remote locations. I think the BSNL official was in a light mood to joke and the ET reporter took it seriously, came back to office and made a big story LOL :-) Alas, 2007 is ending as a Year of Jokes instead of the Year of Broadband for DoT & BSNL. |
| Published on Thursday, December 13, 2007 at 7:00 AM |
|
|
|
| Wednesday, December 05, 2007 |
| Internet user base now at 46 Million |
|
 According to a recent survey by IAMAI and IMRB, the Internet user base in India which includes users accessing the Internet from Home, Office, Cyber Cafe etc now stands at 46 million i.e 4.5% of India :-)
However, the active number of users is estimated to be mere 32 million, 3.1% of India. Consider this with 21% mobile subscribers in India. Also the number of broadband subscribers in India stands at mere 2.69 million subscribers.
The survey was conducted across several cities in India on a sample size of 65,000 users. |
| Published on Wednesday, December 05, 2007 at 1:03 AM |
|
|
|
|
| Previous Post |
|
| Archives |
|
|
| Blogroll |
|
|
|
| Search this Site |
|
|
|
