The Business Optimization layer is very complementary to the infrastructure and BPM layers and enables a broader sales focus within the enterprise since it is relevant to more line-of-business users versus the IT department which is more the focus of the other layers. Up-selling opportunities are significant.
TIBCO has both event processing and analytics that comprise its Business Optimization layer. Event processing involves tracking large volumes of real-time events and applies rules to try and identify patterns that may signify a business problem, threat or opportunity.
TIBCO has software to help analyze data and deliver meaningful input for decision making, similar to business intelligence that is applied to data that is captured and processed up the stack.
TIBCO Software's Product Line in Business Optimization are as follows,
Analytics and Visualization: The main offering is TIBCO’s Spotfire Enterprise Analytics platform that offers next-gen BI capabilities for the front-office workforce.
Spotfire S+ offering adds advanced statistical modeling and data mining capabilities.
Complex Event Processing: Complex event processing aggregates and analyzes data from distributed systems in real time to detect relationships and patterns between data. The main product here is BusinessEvents.
Data Governance: Data Governance offering is responsible for managing data and providing clean data that is consistent, readily available, and actionable. Components of TIBCO’s Data Governance offering include Master Data Management, Data Quality, and Data Matching.