Reliance To Launch ""change2broadband"" Campaign For Existing 1x Customers

[niteshrao]

Reliance To Launch ""change2broadband"" Campaign For Existing 1x Customers, Convert 1x data card to EVDO data card (Netconnect Broadband Plus)

NEW DELHI: Anil Ambani-run Reliance Communications is targeting 15-20 per cent of its revenue from its data and value-added services verticals.
According to company sources, RCom is giving a major push to its data business and expects it, along with the VAS business, to contribute 15-20 per cent of overall revenues.

To achieve its revenue target, RCom is planning to target high-value customers of rival companies.

The company is planning to launch a swap offer 'Change2Broadband' wherein data-card customers of competitors will be upgraded to Reliance's Netconnect Broadband Plus service, sources said.

Under 'Change2Broadband', RCom will offer a Rs 3,600 annualised savings scheme to these churn customers. A potential high-value customer for RCom is one who is currently subscribing to tariff plans of over Rs 1,099.
This could translate into a revenue contribution of over Rs 800 crore every quarter. RCom is also planning a similar swap offer to upgrade its own Reliance Netconnect customers to Netconnect Broadband Plus. RCom has tied up with Alcatel Lucent to es tablish its data network.

Source: http://www.moneycontrol.com/india/me...00310#m3200310

[sunilk_007]

How is the speed of Reliance NetConnect Broadband Plus ? Atleast 384 Kbps d/l ?