Idea Cellular has stated that Most of the subscriber conversion to new tariff plan should be completed by June 2012. The Key will be the tariff hike strategy in
new circles given that focus in these markets seems to be market share.

Markets expecting a watered down approach of tariff hikes, Idea's aggressive stance on new subscriber acquisition has been a concern with regard to its ability to have a 100% benefit from tariff hikes.

What say ?