Uninor hasn't followed the incumbents in raising tariffs and plans to be aggressive on pricing to capture market share. The company claims to be 10% lower vs incumbents on pricing and plans to maintain this discount. Moreover it will reduce discounted mins rather than take a headline tariff increase as and when incumbents raise tariffs in order to maintain the pricing gap

Uninor's aggressive strategy has started to bear results, reflected in its 2Q results which saw a 25%qoq in mins growth accompanied with lowering of cash burn. Interestingly this mins growth came despite stable rev/min. The company claims some benefit of network effect in helping this growth as sub base rises. The sustained strong mins growth has helped the company gain revenue market share. Uninor has gained 90-140bps rev share in its bigger circles in the last two quarters.

Uninor’s successful strategy of pricing below incumbents and not take a raise in tariffs has put further hikes by the incumbents at risk

Finally, Strong monthly net adds helps the company bulk up which should help in case it participates in sector consolidation.