Reply With QuoteLink doesn't work. Shame, because I'd be interested to read more on this matter.
It is well known fact that everybody now wants a pie of Daily Deals and hence Facebook, Google, and Amazon etc entered the space. Let us look at what has happened to the TakeRate - It is the percentage of each deal that the company gets to keep. It has fallen from 44% in the March quarter, to its current rate of 37% due to competition being encouraged by other platforms.
Groupon's Take Rate could shift downward as the business model shifts and includes lower Take Rate product mix. Over the past 9-12 months, Groupon has launched a series of new products, and we believe a large variety of these products tend to have lower Take Rates.
As the company has to grow, it is spending a fortune on customer acquisition and thus it can be hurt if it fail to enlarge its visibility and platform across the world.
You can read on How Group Buying Platforms Can Extend Themselves.
Link doesn't work. Shame, because I'd be interested to read more on this matter.
Hi,
Enlarging visibility and platform across the world is crucial with massive business success.The link is working.
thanks.
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