Vodafone has smartly started a Internet is fun campaign under the pretext for consumers to experience Mobile Internet. Users can access Vodafone Mobile Applications, Games etc now available for download for Rs 1 Only.
Ok the Rs 1 Only explains the intent and strategy behind this campaign. With the advent of SmartPhone Mobiles and Apple, Android, etc AppStores which have far better quality games and apps for users, Vodafone's strategy to me is Obvious, "Jo Bhi Bikta Hai, Chane Ke Bhave Mein Bech Do". Whatever, sells, sell it as the price of Peanuts and get the last buck :-)
The Vodafone Management Can Throw some light, if I am wrong :-)