Intel forecasts a USD200mn q-q increase in spending, primarily driven by the start of the Ultrabook marketing campaign. Intel retains its target that Ultrabooks will account for 40% of consumer NetBooks by year-end
Intel expects 100 more new Ultrabook models coming for 2H12 from 21 models currently. Intel believes a volume increase and component cost decline in the coming 2-3 months could help drive Ultrabook growth.
Given new product launches from both Intel and Microsoft, with strength in emerging markets in all segments and enterprise globally despite likely continuing softness in Western Europe and potentially U.S. markets.