Archives by Tag 'google-marketplace'
Google Product Search Transition to Product Listing Ads / Google Shopping has 1 Billion Listings Globally
If their is one company that Google saw as a Threat to its revenue turf, is Amazon, eBay second in line, both big buyers of its advertisement for Product Listings. Mid 2012, Google announced that Google Product Search would be transitioned to a paid model built on Product Listing Ads (PLA), which would be called Google Shopping. In mid October, Google completed the transition in the US, and is now working on the transition globally in UK, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia and Switzerland. Google has over 1 billion products from tens of thousands of merchants from and over 100,000 sellers.
Google Product Search advertising provided through PLAs provides a better search experience. The shift to PLAs is consistent with Google’s desire to dig deeper in the search funnel and provide entity level (detailed) results right on Google’s pages, versus providing links to other sites. It also wants to Provide a better mobile experience (fewer links, better information) to better compete with branded eCommerce apps such as Amazon and eBay.
The rankings for PLAs were based on a separate auction than for AdWords, and were based on a combination of relevance and bid price, so merchants had some control over how prominently their products appeared. This hybrid format enabled Google to test PLAs last holiday, and obviously the company decided these ads were effective (higher paid clicks, but likely lower CPCs vs AdWords). The following Screenshot Shows the New Format of Adwords Ads and Google Product Listing Ads Ad Words Ads appear on top of Read the rest of this entry »
We have already seen that Google Products Search maturing into a Google Shopping with Retailers bidding for a slot. The big speculation is whether or not Google is setting up to create its own marketplace similar to what Amazon has right now.
Google’s Trusted Store development gives Google insight on who the reliable merchants are, how effective they are at fulfilling orders, shipping on time, etc. They also previously had Google Checkout, which is now Google Wallet. So they have experience handling purchases like that. Even just
changing the name from Google Product Search to Google Shopping could be an indicator that they are moving toward more of a marketplace model where Amazon takes care of handling purchases and fulfillments.
Amazon Scares Google – Amazon is a big competitor to Big Retail clients of Google. It’s the single biggest retailer by far Read the rest of this entry »