Archives by Tag 'online-advertising'
Way2SMS is a really good FREE Web to Mobile messaging Platform in India [ Disclaimer - We use it regularly and are quite surprised by the Speed @ which they deliver our messages] Way2SMS has launched an innovative Advertising Platform and offering consumers Free Mobile Re-charge. [90% of Mobile users in India are on Pre-paid and hence Re-charge is applicable to them]
How Way2SMS Free Mobile Recharging Works ?
Based on Data Analytics of your Way2SMS Account, Way2SMS Algorithms push 2 Ads from its pool for you to look at when you log-on to the website. Now, you can share these Ads on Orkut, Facebook, Twitter, LinkedIn for your social network of friends. If your friends find that interesting and click on the same, then your account gets credit for the click. This way you can go on accumulating credits and Read the rest of this entry »
There has been a secular shift in the ad-spend mix, from traditional media to new media such as the internet. The resilience in online advertising growth is evident from the fact that internet advertising continued to grow during the 2008-09 slowdown in global economic growth, despite a global ad-spend decline.
Internet advertising is under-penetrated in India. In fact, internet advertising accounts for ~4% of ad-spend in the country, compared to 15% globally. The following Chart Shows how India Compares with the Rest of the World in Internet Advertising. Read the rest of this entry »
Interactive Avenues is a full service Advertising agency and is among the largest with an employee base of 150 people. Primary Services offered are media planning and creative roles as an agency in traditional media. That is only a part of the services offered by Interactive Avenues. In addition to creative media planning and buying and campaign management of an agency involved with traditional media, they also provide SEO, search engine marketing (SEM), analytics, social monitoring, and social media marketing.
Advertising Market in India – 2011: The advertising market is worth US$5bn-6.5bn, out of which online advertising is only US$250m, i.e. it accounts for Read the rest of this entry »