Archive for 'mobile' Category
Google’s Mobile Advertising Strategy
WE already have seen that Google’s Android SmartPhone Platform has captured a whopping 44% Marketshare globally. In Media Post Search Insider Summit in December, Google’s Michael Slinger, Director of Mobile Advertising spoke about the roadmap and here is an except of the same.
Usage from Non-PC / Laptop Platforms: In a Day-part analysis, Mobile Search tracks higher in the evenings and weekends, but the most interesting data was Tablet usage, which skews significantly higher than Mobile and Desktop Searches in the evenings – people are “watching” TV while using their Tablets.
Google is seeing such strong Tablet usage, that it now breaks out Tablet bidding on AdWords from Mobile and Desktop Search. In general, 10%-20% of total queries are coming from Mobile devices, but it differs by vertical. As an example, Google is seeing 15% of total queries in the Financial vertical coming from Mobile devices today.
Google noted that the RPS gap is closing between Mobile and Desktop, especially Read the rest of this entry »
What are the Challenges for 3G Adoption in India ?
We have already written on why Indian Consumers are not ye jumping to the 3G Signal 
Summarizing, here are the key challenges for adoption of 3G in India.
2.5G / Edge Data Connection Good Enough – Did you know that Accessing social networking sites such as Facebook.com drives a major chunk of demand for mobile internet in India. Since such websites can be accessed using 2G/EDGE networks reasonably well, demand for 3G would remain subdued until the gap between 2G and 3G tariffs is narrowed substantially. Indeed, we worry that the 3G story could be similar to that of VAS over the last decade, as both VAS and 3G are not essentials like voice, have cheaper substitutes and have smaller addressable markets compared to voice. Industry is consistently bridging the Gap of tariffs between 2.5G EDGE and 3G Data Services.
Mobile Device eco-system – 3G speeds are primarily useful when viewing videos, downloading applications, games, content, etc. However, availability of handsets that can truly leverage such speeds and enhance user experience with wide screen displays has been limited to > 8,000 price points. As handset availability in the country increases, 3G demand is expected to pick up. Industry Read the rest of this entry »
Comparison of 3G Android Phones – Vodafone Smart vs Idea Blade / ID-280 SmartPhones
As Indian Telecom Operators penetrate the 3G Market from Cities towards Rural Villages, they want every Indian to get a taste of High Speed Data. Idea Cellular disrupted the 3G SmartPhone market by launching Android Devices late last month. Today, Vodafone accelerated the War with launch of Vodafone Smart 3G handset.
In order for the consumers to make faster purchase decision, we present a Side by Side comparison of Idea Blade Vs Idea ID 280 vs Vodafone Smart 3G Handsets. Read the rest of this entry »
Katrina & Shahrukh at the top of Airtel Mobitude 2011
Airtel Mobitude 2011 captures preferences of over 165 million mobile users with complete analysis of music, images, video downloads and data traffic on mobile devices in India.
In the Bollywood segment, Katrina Kaif and King Khan maintains the leading position in the category of images downloaded this year. Despite several new entrants in Bollywood – Imran Khan and Jacqueline Fernandes were the only new comers to feature among the top 5 categories.
Here are the results of Airtel Mobitude 2011
Images Downloaded – Top 5 Female Celebrities
Katrina Kaif
Deepika Padukone
Kareena Kapoor
Jacqueline Fernandez
Priyanka Chopra
Images Downloaded – Top 5 Male Celebrities Read the rest of this entry »
Why are Indians not Subscribing to 3G Data / Voice / Video Services yet ?
Its been almost 11 months since the 3G rollout began in India from Tier-I cities to Towns and Villages. However, adoption of 3G has been disappointing. Thus to satiate our minds, we ran a survey to get the impulse of the Telecom Consumer on why they were not subscribing to 3G services. The Result – Yes! You guessed it right a whopping 66% of the respondents say that it is Expensive and Unaffordable.
Results of Poll on why Indians are not subscribing to 3G ? Read the rest of this entry »
Idea Cellular Launches – 3G Android Mobile Phone – Idea Blade + Idea ID-280
goBroadband first broke the news about Idea Cellular’s Plans to launch Android based 3G Handset during live coverage of Analysts Conference Call. This afternoon, even before the official launch they were able to review Idea Branded Smart Phones – Idea Blade 3G Smartfone and Idea Id-280 3G Smartfone
Here is a Side by Side Comparison of features of Read the rest of this entry »
HTC Vivid’s Loss is Samsung’s Skyrocket Gain – LTE Phones
We believe HTC has lost leadership in LTE Phones lately.
HTC was the first vendor to launch LTE Android phone back in 1Q11. As a first generation product, Thunderbolt was an impressive device. While criticized for its short battery life, lightening fast internet surfing experiences still drew lots of interest from consumers. What surprised us is that HTC had little improvement when it moved from old generation Thunderbolt to the new Vivid / Rezound. HTC Vivid is thinner than Thunderbolt and with similar weight.
Despite that HTC has the smallest battery, its LTE models are heavier and thicker than the competition. For example, HTC Vivid and Samsung’s Skyrocket are both launched at AT&T as its first two LTE models. Skyrocket has a 4.5 inch screen (same as Vivid) and a 1850 mAh battery (vs. Vivid’s 1620 mAh), weighs 130 grams (vs. Vivid’s 176g), thickness of only 9.5mm (vs. Vivid’s 11.2mm).
The following Chart Shows Comparison of HTC Vivid vs Samsung SkyRocket Read the rest of this entry »
Lava M70 Entertainment Phone Launched at Price of Rs5999
Lava Mobile just a while ago has launched M70 an Entertainment Device equipped with 5MP camera and full-touch screen, music phone has loads of features to offer. M70 also has large 3.2’’ Hi – brightness IPS screen which makes watching videos and images on phone, a different experience altogether.
Lava M70 and Smart Camera – We have always wanted to see pictures that cherish long lasting moments. With touch of Smart technology, the 5 megapixel Camera with dual LED flash is equipped with the unique Smile and Blink detection. When you smile and the face is in the perfect location, the phone will take the photo automatically
Other features and Apps on Lava M70 Handset are as follows, Read the rest of this entry »