Archive for 'web-software' Category
Online Advertising in India + Brand Building using Other Newspapers & TV
At the end of 2009, the Online / Internet Advertising market in India was a mere 3% of the total expenditure of Advertising Market in India with bulk 43% with Newspapers and the next 40% pie with TV, according to Yahoo! India. Here is an excerpt on the state and the evolution of Internet Advertising in India as per Yahoo!
Internet Advertising Market is still small because the number of users on Internet is <5% of population is a Myth because 25 Mn Users read English Newspapers while there are 50 Mn Internet users and the Ad revenues is 7,000 Cr / year in newspapers while it is around 1,000 Cr for the Web.
Case Study – Advertisers haven’t seen basic rationale for advertising online. A leading auto manufacturer in India, stated that over 80% of their consumers & prospective consumers are online. Yet, less than 3% of their budget is invested online! Read the rest of this entry »
Forget Dish TV – Watch Live TV using Mundu on Mobile / Laptop
BSNL did introduce IPTV so did Bharti Airtel but only in bits and pieces without any real proposition from the consumer stand point, thus losing its sheen. Mundu, a startup catering to Mobiles has launched an Application very similar to Tata Photon+ TV which will enable viewers to watch Live TV of any channel that they desire.
You can also choose from bouquet of channels ranging from NDTV 24/7 to UTV etc. Mundu has also launched a Mobile App which when installed on your Handset which is assumed to be GPRS enabled, you can start watching Live TV. So also there is an App for Desktop / Laptop / Netbooks. Read the rest of this entry »
Will MindTree’s Product Strategy / Smart Phone Pay Off ?
MindTree intends to launch smart phones on Android-OS platform with an ASP of US$300+ by Nov-Dec 2010, which will be sold on white-labeled basis to telecom service providers globally. Jankiraman, Head- R&D Services of MindTree discussed the company’s Product Strategy. Here is an excerpt,
- MindTree’s product focus will be on the high-end market on account of (a) large replacement market, (b) shift in customer buying behavior towards high-end smart phones, and (c) increasing 3G adoption across the world.
- Total investment of US$10-11 mn primarily comprises (a) people costs across development, user interface/experience and sales, (b) material costs (prototype manufacturing) and royalty towards using certain phone components/IP and (c) marketing costs.
- MindTree will be responsible for all the facets of the smart phone. MindTree will undertake the industrial design (capability acquired courtesy Kyocera wireless acquisition), integration of chipset, developing of user interface on top of the Android platform, testing of phone of different carrier networks and certifications. Physical manufacturing of the phone will be done by a Chinese OEM. Read the rest of this entry »
Microsoft’s Loss is Apple + Android’s Gain
Microsoft headed by a Non Technical and Non Product Savvy CEO, Steve Ballmer has reason to worry when Apple pipped Microsoft as the World’s Largest Tech company in terms of Market Cap [an indication of future growth prospects].
Microsoft under David Cuttler developed one of the best Digital Platforms, the Windows Operating Systems for the PC environment. Together with the Visual Studio development tools, the ecosystem was very well placed. However, the company driven by a CEO with lack of vision with frequent display of his short temperedness by tossing chairs at Sr. Software Architects, locked in a ego clash for Read the rest of this entry »
Small Business – Switch from Microsoft Office to Google Apps and Save
Google’s assault on Microsoft has intensified with a Blanket Ban on Windows Operating System across Google’s Office globally and today a massive Ad Campaign on how Small and Medium Enterprises can save by switching to Google Apps from Microsoft Office.
How a Small Business With 50 Employees can save $20,168 / Year by Switching to Google Apps?
- Google Apps costs only $50 / user / year
- Employees can be 2.8 times more productive
- Small Business Could Add 1,225 GB of E-mail storage enough for 3 mn e-mails
- Spam Control With Google Apps is far better than Microsoft Exchange server and thus all the 50 employees together can save 1,390 hours which Read the rest of this entry »
End of Web 2.0 – Beginning of Third Wave
John Doerr one of the largest legal wealth creator in the World backing innovation for decades announced today the beginning if the Third Big Wave in Computing at Disrupt Conference of TechCrunch.
John said,
I think we’re on the verge of a third great wave of innovation. The first was the microchip and the PC in the early 80s. The second wave was 1995: the Internet. Marc Andresseen brought Netscape Navigator to the world. Then Amazon came. Then in 1999 we saw the 15th search engine called “Google.” This third wave is social, mobile, new commerce. We don’t have a name for it yet. We could be on the verge of reinventing the web. It’s people, it’s places, it’s relationships. It’s exciting. These smartphones change everything. They’re always connected, always on. It’s a powerful new platform. 85 million iPhones and iPod touches – we’re there. And now we have the iPad. It took just 28 days to sell a million of them. It’s not a big iPod. It’s a new paradigm. Imagine 10 years forward.
John is well known for making his bounty by backing Innovative tech start-ups from Sun Microsystems to Google. More on Disrupt here.
Technology Insight into UIDAI – Aadhaar Biomtric ID Project
UIDAI / Aadhaar Project is a Government of India (GoI) initiative to assign a centralised identification number to all residents of India. Headed by Mr. Nandan Nilekani, Founder and ex Co-Chairman of Infosys Technologies.
The UID will dispose the need to produce different identity documents for availing various services (opening a bank account, mobile connection etc.) by assigning every resident a non-tamperable UID number linked to his/her demographic and biometric information. Backed by intensive use of technology, it will greatly facilitate easy verification of a person’s identity and enable a single communication to trigger address changes in all relevant agency records. It will also serve as the basis for many e-Governance Read the rest of this entry »
Indians Among Top 5 in World Web 2.0
Indians rank amongst the Top 5 countries in embracing Web 2.0 Technologies even with its struggling Broadband and Internet Infrastructure. According to Data Compiled by Alexa, 4.2% access Facebook and YouTube from India, 8.3% access of Indians Tweet while 8.8% of Google and Yahoo properties have users hitting from India. The following chart shows the details.
Wit the Auction of 3G and Wireless Broadband – BWA Licenses, one can expect the number to rise in the next 12-18 months once services are operational.