Archive for 'web-software' Category
Flipkart – Initial Challenges for e-Commerce / Online Selling – How did they Overcome ?
We are all fully aware that Indians do not buy much online due to trust issues regarding fulfillment of transaction, quality of goods & services delivered and secure payment methods for the transaction to complete.
In 2010, Flipkart started offering cash on delivery which became a huge success as much as 50% of its sales were from cash on delivery operation. Another key success factor has also been its migration from consignment model to warehousing model that ensures better consumer experience (80% of all deliveries today are from warehouse).
Logistics of Flipkart: It employs over 4,500 with majority of them (>2,500, in our view) in blue collared jobs Read the rest of this entry »
How to get Free Mobile Recharge with Way2SMS Social Ads ?
Way2SMS is a really good FREE Web to Mobile messaging Platform in India [ Disclaimer - We use it regularly and are quite surprised by the Speed @ which they deliver our messages] Way2SMS has launched an innovative Advertising Platform and offering consumers Free Mobile Re-charge. [90% of Mobile users in India are on Pre-paid and hence Re-charge is applicable to them]
How Way2SMS Free Mobile Recharging Works ?
Based on Data Analytics of your Way2SMS Account, Way2SMS Algorithms push 2 Ads from its pool for you to look at when you log-on to the website. Now, you can share these Ads on Orkut, Facebook, Twitter, LinkedIn for your social network of friends. If your friends find that interesting and click on the same, then your account gets credit for the click. This way you can go on accumulating credits and Read the rest of this entry »
Internet Proliferation to drive Online Advertising + Classifieds in India
There has been a secular shift in the ad-spend mix, from traditional media to new media such as the internet. The resilience in online advertising growth is evident from the fact that internet advertising continued to grow during the 2008-09 slowdown in global economic growth, despite a global ad-spend decline.
Internet advertising is under-penetrated in India. In fact, internet advertising accounts for ~4% of ad-spend in the country, compared to 15% globally. The following Chart Shows how India Compares with the Rest of the World in Internet Advertising. Read the rest of this entry »
IndiaMart – The B2B / SME Online Channel of India
IndiaMART began as a web services company in the mid-1990s. It started offering a standardised web design service to SMEs at a lower price point to differentiate itself in a crowded marketplace. Its template-based approach reduced the time taken to develop professional-looking websites, leading to its services gaining traction. Subsequently, the company used its client relationships to start a directory service for clients, which has now become the foundation stone of the website.
B2B Classifieds – IndiaMART is a classifieds website that charges on a per-listing basis. Banner advertisements and sponsored listings are also a source of revenue. To mine its clients better and improve ROI, IndiaMART is increasing focus on a pay-per-lead revenue model.
Revenue Model:A free membership gives them a basic website on indiamart.com domain, a directory/product listing alongside their peers in the industry. After experiencing the benefits of free membership on IndiaMART, they can achieve greater business growth by upgrading to one or more of our paid services. These paid services provide more comprehensive/advanced web catalogues, priority positioning in our supplier Read the rest of this entry »
Solve Media – CAPTCHA Advertiser – Great Acquisition Target
SolveMedia has solved an interesting problem – CAPTCHA with a twist of Advertisement. The innovations is certainly a Great Idea for the rapidly ggrwoing online world.
What Can you Achieve with CAPTCHA Advertising – If you talk to any Online advertiser, mostly from consumer durables or fast moving consumer goods company, they are not only interested in building brands but Brand Recall metrics is much more important for them. Solvemedia’s CAPTCHA Advertising not only help companies Display Ads but also engages consumer[100% of Visitors] by typing the Brand’s Tagline or something related to the Brand. This engagement gets retained in Human Brain and thus higher recall power of Brands.
For example, in the Image below, Read the rest of this entry »
Info Edge – Naukri is the Cash Cow – Slowdown Ahead
We analysed the results of Info Edge India Ltd for Quarter ending Sep-2011. Naukri.Com showing a solid 27% growth, 99acres.com showing decent though decelerating momentum with a 40% growth and Jeevansathi.com chugging along modestly with a ~6% growth.
The core Recruitment Solutions engine is showing signs of a pause as corporates postpone recruitment on the back of Governance Deficit and Scams in India. Management was more muted than last time, especially on the 99acres front where rising interest rates have led to a cutback in property listings.
In the context of Indian market, Naukri and 99acres continue to lead Read the rest of this entry »
Baidu Personalized Search Homepage – Lessons for Google
One of our Analysts had a Chance to Review the new homepage of Baidu – China’s leading Online Search Gateway. Large scale migration to personalized search homepage will be gradual, as both content accumulation and the form of a new user habit take time.
Lessons from Baidu’s Management even Which Google Maybe Interested in:
Users do not like dramatic change, thus Baidu simplified its previously proposed version and added back the traditional search query box, to make the top part of the homepage the same as the traditional one.
Why Slow Roll out ?
Many users are not used to the new homepage, so Baidu added the link to allow users to switch back to the traditional version right before it officially launched this personalized homepage
The Following Screenshot Shows the new Baidu’s Read the rest of this entry »
Large Appetite for Entertainment + Measured Advertising
The number of users online in India in March-2011 is mere 42 Million, according to comScre. India’s Usage Relatively Low Compared to Similarly Sized Countries.
Internet audience in India skews dramatically young: 75% of the web audience is under the age of 35, compared to 52% of the global average and 57% of the regional average. Males spend more time online than females in most age groups; the 35-44 year old age group is the exception: women spend 1.7 hours more online than males. A whopping 78 percent of web users in India used
online e-mail in March 2011. Only 14% of web users use personal dating / matrimony sites 
Entertainment on the Web
Social Networking sites reach 84% of the web audience in India, and takes up 21% of all time spent online. Facebook is the most Read the rest of this entry »