Online Advertising to Hit $500 Million
By Webmaster - Last updated: Wednesday, July 11, 2007 - Leave a Comment
If reports from Advertising agency Zenith Optimedia are to be believed then Online Advertising in India which included Search Engine Marketing is estimated to Hit $500 Million by 2009.
According to the first research undertaken by IAMAI and Pinstorm on Online Advertising in India last year, the market size was mere $50 Million [Rs 210 crore]. This is expected to grow a healthy 100% YoY this year – 2007, to [Rs 450 crore]
Internet Advertising will surpass Radio/FM, Cinema and Outdoor Advertising by 2009. However, Print and Television will still get the biggest pie of Advertising market in India nearly $3.5 Billion for each verticals.
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